wandersonbarros

When I was reading the last chapter, The Moose (my six year old little girl) had climbed up in my lap. She asked me why there was a "latch" on the book. I flipped it over, and there was a match on the front cover. I asked what a latch did, and she explained how you use latches to start the BBQ or light candles. We talked for a minute, and I explained that they are actually called Matches. She said, "Dad. That's dumb. They don't match ANYTHING." And you know? She's right. Anyway- I liked the book. It wasn't as fascinating as Blink. I bet though if I'd read this first I would have liked it more. As an interesting aside, Gladwell pretty much commoditized the concept of 'coolhunting.' http://www.gladwell.com/1997/1997_03_... William Gibson wrote a dang interesting novel (one of the rare ones without buttloads of drug abuse and fornication) about this sort of viral marketing, and we've recently seen some interesting ripple effects from that in Boston... I'm a huge fan of the Everett Rogers Theory of Diffusion Marketing, and have used these principles several times with devastating effects. It was interesting to me to see Gladwell discuss them, yet not credit Rogers with any props.

2022-12-28 14:55